If you’re writing posts just to “keep the website active”, don’t expect SEO results. Google doesn’t reward effort. It rewards usefulness. Simple.
Blogging still helps SEO when it answers real questions people type on Google. Not broad topics. Not fancy titles. Real doubts like: “Which is better—SEO or ads?” or “Why my website is not getting enquiries?” When you write clearly, with examples, and you actually solve the doubt, that page can rank.
What’s overrated is pumping out 10 weak blogs a month using templates or AI and changing a few words. Those posts look fine, but they don’t build trust. People click, skim, and leave. Google sees that.
A good blog also supports your service pages. It brings long-tail traffic. It builds authority slowly—like compound interest. Not quick hype. But steady.
So blogging works. Just not the “filler content” kind.
If your blog sounds like a real person who knows the work, it helps SEO.
If it sounds like a brochure, it won’t.
